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My New Zoo:

Translated from their MySpace page:

Appealing Wave 'n' Roll: My New Zoo combines rock 'n' roll with wave & sounds as if Keith Richards and Paul McCartney duked it out as the Kinks watched on. The Nurembergers see themselves as a working class band with a message for the people: Attention-Interest-Desire-Action = "A.I.D.A.". Life is a marketing formula. Fill it out or you are filled up! My New Zoo stands for action. Production instead of consumption. With charm and humor, the horseheads collected numerous trophies in the last two years, far beyond the stages of southern Germany. Now they're preparing themselves with their debut album, "A.I.D.A.", named after a well known advertising ploy, for their nationwide educational campaign.

A pedestrian zone, somewhere in Germany: A horseheaded policeman is controlling the daily shopping frenzy. Shopping bags are searched, tickets for excessive shopping are handed out and the flow of passerbys diverted. The citizens' compulsion to buy against the state's compulsion to control. Probably they had just met My New Zoo. With bizarre lightning action, in horse masks the four Nurembergers readily and often torpedo the heart of citizens' routines - of which, in the BRD, there are many. Left behind is an irritated crowd who, for a moment, saw it's daily activities with different eyes. With the manner of an investigative reporter, the horse officer holds a mirror in front of society.

My New Zoo also brings its anarchistic nature to the stage where singer, Danijel Bubi, likes to critically tease about the spirit of our times through announcements and song lyrics. There the imperialistic America gets away with what is coming to it, like the scrap heap Fidel Castro ("America" and "Sunshine on Cuba"), there in ironic Clash-manner the policeman is mocked ("Mr. Officer") and in the relationships hymn, "Sometimes", the laconic point: "Sometimes things aren't fair". From early on, the Nuremberg born Croatians, singer Danijel and guitarist Robert could, from outside, have a view of German society. Fringe groups - attitude were searched for by the two but in vain. Together with the twins, Wolfram and Christian, both educated musicians, they appeared onstage in their positive do-it-yourself band manner. Don't wait for someone to grab you by the arm, rather "do it yourself" is the motto.

Moving outward, the band manifests itself by, for instance, self spraying t-shirts and CD sleeves (all the first printings of "A.I.D.A." are individually decorated, each one unique.) For the organisation, it means: Recordings, label, booking and, above all, the communication with fans & the audiences remain in the hand of the band. -Mikki 11/08

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